Colorectal Cancer Screening Communication Campaign

Based on data that indicates disproportionate burden, we are focusing on BIPOC Communities, including English-speaking African American communities and communities with a critical mass of residents that speak Haitian-Creole and Spanish as their first language. Our communities of focus include Dorchester, Roxbury, Mattapan, Hyde Park, East Boston, and Jamaica Plain.

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An important component of the campaign is to feature "Champions" from these communities. Champions will be consistently visible in the print and video material for this campaign so that people in these communities will resonate with the campaign and respond to the call-to-action – either because they are known and/or look and sound like those that we’re trying to reach or have a story with which people can identify. We have identified six (6) Champions for this project.